He sold the first issues of his magazine himself to newspaper kiosks, since there was no distribution for such magazines. The magazine was created in 1965 by the Swedish photographer Berth Milton Sr., who initially included his pornographic photographs in erotic magazines, which he distributed in his bookshop in Stockholm. The American pornographer Al Goldstein described it as ' best porno magazine in the world'. The magazine is known for its combination of high-quality photography and depiction of sex acts typical of hardcore pornography such as anal sex, an innovation at the time of its creation. Private is a pornographic magazine published by the Swedish publisher and distributor Private Media Group.
